THE BRANDING
NeoTrex Outdoors is a dynamic brand designed to resonate with the vibrant energy and adventurous spirit of the younger generation, particularly those aged 18 to 28 or 31. Rooted in a commitment to merge sleek, modern aesthetics with the essence of outdoor exploration, NeoTrex specializes in crafting apparel and footwear that seamlessly blend contemporary style with practical outdoor functionality.
OBJECTIVE
The primary objective of NeoTrex Outdoors is to successfully integrates contemporary flair with outdoor exploration, targeting the vibrant and adventurous younger generation aged 18 to 28 or 31.
- Highlight Brand Identity: Illustrate how NeoTrex Outdoors establishes a unique identity by merging sleek, modern aesthetics with the essence of outdoor adventure. Showcase the brand ethos and its resonance with the target audience.
- Showcase Craftsmanship and Quality: Highlight the meticulous craftsmanship and uncompromising quality of NeoTrex products. Demonstrate how the brand's commitment to excellence ensures that each product meets the demands of outdoor enthusiasts, providing a perfect balance of form and function.
- Explore the User Experience (UX): As a UI designer, the focus is on creating a seamless and user-friendly online experience. Showcase how the website or app interface enhances the user journey, making NeoTrex accessible and engaging for all, especially considering the evolving nature of technology and its availability.
DELIVERABLE
The culmination of the project is an interactive catalog app, allowing users to browse and purchase apparel by approaching the screen. Users can seamlessly explore items, view details, and make purchases directly through the app. This multifaceted solution was achieved through the integration of various skills, including design, user interface development, and interactive technology. To experience the final result of the project, please approach the screen and interact with the app's features.
TOOLS USED
